Every vendor. Every lead. See your true cost per lead, household acquisition cost, and wasted spend — all in one place.
Sample dashboard view · Spend, leads, CPL, close rate, HAC across every vendor — one screen.
Sample dashboard view · Every vendor, ranked. Color-coded against blend.
Sample panel view · Surface high-close-rate ZIPs you'd otherwise miss.
QuoteWizard ran 56% above HAC blend last 30 days at $324 per household. The issue is concentrated in a few underperforming lead types, not the entire vendor.
Sample assistant view · Ask the dashboard. Get answers grounded in your data.
Six vendor portals, three spreadsheets, no clean number for cost per bound household. Horus pulls every source into one view, ties billing to bound, and shows you where to move budget next.
No customer PII required.
Every dollar mapped to a household.
Cut the rest, with confidence.
Lead buying shouldn't depend on vendor reps, spreadsheets, and hunches. Horus helps agents see what's working, what's wasting spend, and where to adjust next.
CPL, close rate, and HAC across every vendor in one ranked view.
Computed from billing-verified spend and your actual close data — not raw lead counts.
Auto vs home vs life. Live transfers vs data leads. See what pays back.
Surface the small markets quietly bringing in households. And the campaigns leaking budget.
Catch CPL drift, close-rate decay, HAC inflation — before the next invoice lands.
Ask the dashboard. Get answers grounded in your data — not a generic AI take.
Horus is designed around marketing performance data, not customer identity. No customer name, phone number, email, street address, DOB, or SSN is required.
Private beta is open to a small group of insightful agents for now. If you've been waiting years for a better way to manage lead spend, Horus is almost here.
Best fit for agencies spending $5K+/month on internet leads.